Bundesliga: Deutsche Bank becomes premium partner of Eintracht Frankfurt for 3 seasons (2017-2020)

The German bank, Deutsche Bank has become a premium partner of Eintracht Frankfurt (Bundesliga) for three seasons (2017-2020) on 03/11/2017. This is a third level partnership in the sponsorship hierarchy of the German club, estimated at €1m per season by German media. The partnership gives Deutsche Bank the status of "financial centre partner". Deutsche Bank was previously Frankfurt's "hospitality partner".

The partnership will officially begin when Frankfurt host FC Bayern Munich on Matchday 15 of the 2017-18 Bundesliga (from 08 to 10/12/2017, exact kick-off date and time not yet fixed).

As part of the agreement, Deutsche Bank will gain visibility on the advertising panels of the Commerzbank Arena (51,500 capacity), as well as on the various communication platforms of the club. Both partners want to focus their collaboration on the digitization of the banking sector.

"The aim is to advance the digitization of Frankfurt's financial center and to develop new business models and digital products together, going well beyond the simple 'stadium experience' to touch people's daily…