Serie A: Adidas to be AC Milan's kit supplier until 2022/23

Adidas has extended its contract with AC Milan (Serie A) and will be the official kit supplier until the end of the 2022/23 season, the club announced on the 09/10/2013. The previous contract was due to expire at the end of the 2016/17 season. The German group has supported Milan since 1998 and has sealed a partnership of at least 25 seasons.

The annual amount is estimated at € 20m per year for the club, against € 15m in the previous agreement. The objective of this partnership is to strengthen the communication synergies on social networks between AC Milan and Adidas.

"We work side by side with AC Milan implementing several activities always with great results, that’s why it has been natural to renew the contract 4 years before the expiring date. An agreement that will allow us to celebrate 25 years together and to write new amazing pages in football history," said Jean-Michel Granier, CEO of Adidas Italy.

"With Adidas we wrote the history of sports sponsoring and we created a successful working model: our red and black stripes (the colors of AC Milan) and the Adidas stripes are…