Premier League: BT Sport to become Arsenal's official partner

British pay-TV sports channel BT Sport has become Arsenal's (Premier League, ENG) official partner, the company announced on the 09/10/2013.

The agreement enables BT Sport to promote its programs on the club's digital channels, in the UK and Ireland. It also gives the TV channel a privileged access to Arsenal's first team players and manager, to create exclusive content included in the programmes dedicated to the English Premier League, that BT Sport co-diffuses with Sky Sports for the 2013-2016 period. Neither the amount nor the duration of the partnership have been disclosed by either party.

BT Sport, officially launched in the United Kingdom and Ireland on the 01/08/2013, had already a privileged link with the London club since Arsenal's English striker Alex Oxlade-Chamberlain was the ambassador of the new channel for its launch campaign, in the summer of 2013.

• BT Sport has signed a similar partnership, on the 16/08/2013 with Manchester City (Premier League, ENG) for the 2013-2016 period.
• The agreement also includes the creation of a "fan zone" at the northern end of the Etihad…