England: the Rugy Football Union renews its partnership with Guinness for four years

"The Rugby Football Union (RFU) has announced it has renewed its partnership with Guinness. This new enhanced four-year partnership (until 2020-21) will see Guinness work closely with the RFU to give fans an unrivalled match-day experience," according to England Rugby on 08/11/2017. The previous four-year agreement dates from 21/05/2013.

Guinness has the status of official partner, the second level in the sponsoriship hierarchy of the RFU.

"The new partnership builds on the brand’s already strong presence in and around Twickenham Stadium, also becoming the official partner of west fan village stage and show, as well as providing the famous Surge Bar. Celebrating a passion for rugby, Guinness will also create unique opportunities with England Rugby legends to deliver engaging experiences and content for all supporters, not just those at Twickenham," said the RFU.