Instagram: each publication is valued at €1,261 on average for a Ligue 1 Conforama club

A publication on Instagram (application and social network for sharing photos and videos; owned by Facebook) reported a value of €1,261 an average for Ligue 1 Conforama clubs, according to data identified by News Tank Football with the assistance of the Danish marketing tools and resources agency "Influencer Marketing Hub", on 08/11/2017.

The Danish company has based its research on the number of followerss and the engagement rate (comments or 'likes' by followers per publication) on Instagram to estimate the average valuation per publication.

Paris Saint-Germain, which has more than 10 million followers on Instagram, is at the top of this ranking with an estimated average revenue per publication of €17,946. Excluding PSG, the average valuation in Ligue 1 Conforama dropped from €1,261 to €382 (-69.7%).

AS Monaco (€1,953), Olympique Lyonnais (€1,265), and Olympique de Marseille (€1,263) are the other three clubs whose average estimated value per publication is more than €1,000. For the other 16 Ligue 1 Conforama clubs, the valuation is in the range of €316 to €82.

RC Strasbourg…