Serie A TIM: Peroni (beer) becomes an official partner of AS Roma

The Italian beer brand Peroni has become a partner of AS Roma (Serie A TIM), the club announced on 17/11/2017. Peroni has the status of official beer of the Roman club, in the sixth level in the sponsorship hierarchy of AS Roma. The duration nor the financial terms of the partnership were not disclosed.

This partnership will be activated around the Peroni 3.5 brew, the newest beer of the Peroni group. Additionally, Peroni will become the title sponsor of "La Magica Land, the fan village of AS Roma.

"‘La Magica Land’ will offer interative, innovative and multi-sensory attractions for all Roma fans - and is designed to be more than just a site for pre-match fun and games, but a true experience for fans that will live with them for some time to come," stated AS Roma on 17/11/2017.

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Peroni

• Sector: beer group
• Founded: 1846
• Parent group: property of Asahi Breweries, Ltd (JPN)
• Headquarters (Peroni)…