FIFA Club World Cup: Alibaba Cloud replaces Alibaba E-Auto as title partner (2017-2022)

Alibaba Cloud, the cloud computing brand of IT services for Alibaba Group Holding Limited, has replaced Alibaba E-Auto (electric cars) as the "presenting partner" of the FIFA Club World Cup for 2017-2022, according to the Chinese e-commerce group on 22/11/2017.

Alibaba E-Auto had become a partner of the Club World Cup for eight years (2015-2022) on 09/12/2015. As a "presenting partner" of the tournament, Alibaba Cloud will be visible on the advertising panels and various other visibility elements for the 2017 edition of the competition, in the United Arab Emirates from 06 to 16/12/2017. The brand will also design and award the "MVP" (most valuable player) awards for the eight tournaments.

"As one of the world’s leading cloud computing providers, we are striving to make technology more inclusive to benefit more people’s day to-day life and well-being. By becoming a major partner of the FIFA Club World Cup, we hope to show how our technology can bring new aspects of fun and enjoyment to fans of sports, including those people who might have had barriers to access or participate before…