Argentina: 20^th Century Fox partners with Boca Juniors to create co-branded Simpsons products

US media company 20^th Century Fox has partnered with Boca Juniors (ARG) to launch co-branded products between the club and The Simpsons licence, on the 11/10/2013.

The Buenos Aires club will introduce merchandising articles of the American animated television series The Simpsons in its outlets in Argentina and its global distribution network in January 2014. Between 10 and 15 licenses must be developed during the first year of the contract.

"This agreement is an important step for the club. Boca is the Argentine most recognized brand in the world and the Simpsons have millions of fans in more than 190 countries and in 40 languages. This agreement will bring significant revenue to the club. We are very pleased to have The simpsons products in the colors of Boca," said Daniel Angelici, the president of the Argentinian club.