Cycling: British brand Henri Lloyd (clothing) becomes the "Off Bike Clothing Partner" of Team Sky

Henri Lloyd, a British brand specialising in "sailing and lifestyle" apparel, has become the "Off Bike Clothing Partner," of Team Sky, announced the British cycling team on 22/11/2017. The agreement could extend until 2020.

Henri Lloyd gains the status of official sponsor of the second level in the sponsorship hierarchy of the cycling team. "Team Sky riders and support staff will be kitted out in the latest product technology from Henri Lloyd Sport, a new collection of transitional and multi-activity performance apparel," said Team Sky. This collection will be on sale from 2018.

"Henri Lloyd is an iconic British brand with its roots in Manchester. Like Team Sky, they are extremely proud of that heritage. Throughout their history Henri Lloyd have led the way in the science, design and production of best in class technical wear which is made to take on the toughest conditions - from extreme temperatures to rain, wind and snow," said Dave Brailsford, Team Sky general manager on 22/11/2017.

"Henri Lloyd understand elite performance needs and they work with those who have to be at their…