FFF: Volkswagen (automobiles), major partner of the Federation since 2014, extends until 2023

The German automobile manufacturer Volkswagen has extended its partnership with the French Football Federation (FFF) for a period of five years (from 01/08/2018 to 30/06/2023), on 30/11/2017. Volkswagen has been a first level major partner in the sponsorship hierarchy of the French Football Federation since 01/08/2014.

The monetary amount of the partnership, over the current 2014-2018 period, is estimated at €5.5m per year. It makes Volkswagen the automotive partner of the FFF and the sponsor of France men's and women's national teams, the U-21 teams, the men's and women's Coupes de France, as well as French amateur football.

As part of the partnership, Volkswagen gains visibility on the advertising panels during home games of the French teams, as well as on their training kits. The automobile brand activates its partnership with games or car sharing operations for supporters of les Bleus. Volkswagen and the FFF also finance the acquisition of transport vehicles for French amateur clubs.

"We have established a very constructive relationship over time" (N. Le Graët, FFF, 30/11/2017)