LaLiga Santander: CaixaBank extends as official partner of Atlético de Madrid until 2021-22

The Spanish bank CaixaBank has extended its official partnership with Club Atlético de Madrid (LaLiga Santander) for five seasons (2017-2022), on 01/12/2017. CaixaBank has been a partner of the Spanish club since the 2000s. The new agreement also extends to the Atlético de Madrid women's team.

This is a second level partnership in the sponsorship hierarchy of Atlético de Madrid. As part of the agreement, CaixaBank gains visibility on the advertising panels of the Wanda Metropolitano (67,000 capacity), as well as on the club's various communication platforms.

CaixaBank activated its partnership by offering a subscription for the 2017-18 season to matches of the Spanish club (LaLiga Santander matches) to its current and future customers, if they receive their salary via a CaixaBank bank account (within a limited amount of free seats at the stadium for each game).

These customers can also join CaixaBank's "Family" loyalty programme (which has 4 million members), which allows them to benefit from an account without bank fees, a loan of €60,000 without fees, discounted insurance, a Visa…