Infront: media rights and marketing agency unveils new strategy and brand identity

The Swiss media rights and sports marketing agency "Infront Sports & Media" has become "Infront", and unveiled its new strategy and brand identity on 06/12/2017. This name change symbolizes "the company's broad offering, beyond media and sports," said the company. Infront Sports & Media was created in 2003 by the late Robert Louis-Dreyfus.

"As the sports audience is evolving, growing and learning, Infront is leading this evolution with new ideas and solutions - with a strategic focus on enhancing its digital portfolio and entering emerging sports to exploit new opportunities," said the Swiss agency.

This name change and new strategic direction are accompanied by a renewed visual identity and a new slogan. "The bold new red logo is designed to embody momentum and forward movement - a reflection of Infront's strategy of constantly innovating and leveraging emerging technologies to remain at the forefront. In addition to the logo, the new slogan 'All about sports' embodies Infront's passion for all sports and underlines its commitment to creating value for money. his entire portfolio…