Media and marketing rights agency Phar launches subsidiary Multisports Saudi Arabia

The media and marketing rights agency Phar, has launched a subsidiary in Saudi Arabia called Multisports KSA, on the 14/10/2013. The new agency, based in Riyadh, is led by Keith Impey, CEO and Faisal Abusaq, Managing Director.

Multisports KSA will aim to help both brands and rights holders maximise their sponsorship and sports marketing...