Media and marketing rights agency Phar launches subsidiary Multisports Saudi Arabia

The media and marketing rights agency Phar, has launched a subsidiary in Saudi Arabia called Multisports KSA, on the 14/10/2013. The new agency, based in Riyadh, is led by Keith Impey, CEO and Faisal Abusaq, Managing Director.

Multisports KSA will aim to help both brands and rights holders maximise their sponsorship and sports marketing opportunities in the country.

"We are extremely excited about the potential that working in Saudi Arabia offers. We have already produced a specially commissioned IPSOS survey of Saudi adults’ thoughts and perceptions of the KSA football market providing an in-depth insight into the best ways to engage with fans in the region," said Keith Impey.

"We are now looking forward to working with the country’s leading rights-holders and brands to take sports marketing in KSA to the next level," said the former head (2006-13) of the British agency Havas Sports & Entertainment.