Tennis: Roger Federer extends as global brand ambassador of Swiss group Lindt & Sprüngli

Swiss tennis player Roger Federer has extended his partnership as global brand ambassador of the Swiss chocolatier Lindt & Sprüngli on 13/12/2017. The monetary amount of this multi-year agreement would be $20m (€17m) over the total duration of the Forbes contract.

"The global popularity of the ambitious elite athlete Roger Federer has made him the perfect brand ambassador for Lindt since 2009. The extension of the successful partnership, shaped by numerous emotional and enjoyable moments, joint events and charity activities, helps Lindt to strategically further enhance its brand awareness around the world and gain a foothold in important markets of the future," said the brand.

"I grew up with Lindt products so, as a Swiss and an enthusiastic fan of chocolate, I associate the close partnership with Lindt with wonderful childhood memories. As I travel around the world, people are always asking me about Lindt and I am very proud to be part of the Lindt family," said Federer on 13/12/2017.

Operation Lindt & Sprüngli with Roger Federer (Easter 2017)