Premier League: "Chevrolet and Manchester United deal was a no-brainer" (Joel Ewanick)

"The partnership between Chevrolet and Manchester United was obvious and did not require much thought," said Joel Ewanick, the former marketing director of General Motors, which owns Chevrolet group, on the 16/10/2013. Joel Ewanick worked directly on the signing of a partnership between the American car brand and the English club for a total of...