Bundesliga: Lagardère Sports extends as marketing agency of Borussia Dortmund until 2026

The sports marketing agency Lagardère Sports Germany, a branch of the French group Lagardère Sports & Entertainment, has extended its partnership as the marketing agency of Borussia Dortmund (Bundesliga) until 2025-26 on 18/12/2017. The contract between Lagardère Sports and Dortmund was originally scheduled to run until 30/06/2020.

As part of the agreement, "Lagardère Sports will continue to market Borussia Dortmund’s national and international advertising, media and hospitality rights, although as of July 2020 this will be under significantly improved conditions for BVB. From that point onwards, the marketing agency will also no longer participate in the proceeds from centrally marketed media rights," said Thomas Treß, chief financial officer of Borussia Dortmund.

"Lagardère Sports’ global distribution structures, which will be helpful to Borussia Dortmund as the club continues to internationalise. In our target markets of Asia and America in particular, we still see significant potential for further growth in the coming years," added Carsten Cramer, director for sales & marketing…