Neymar becomes ambassador of Pilão (coffee), McDonald's (fast food), and Mercari (online sales)

News Tank Football - Paris - News #109420 - Published on
©  Twitter
©  Twitter

The Brazilian football international Neymar Jr. (Paris Saint-Germain, Ligue 1 Conforama) has become an ambassador of the Brazilian coffee brand Pilão, owned by the Dutch agri-business group Jacobs Douwe Egberts, on 14/12/2017. The agreement covers the year 2018.

"With the Brazilian player, the Pilão coffee will give continuity to the campaign created by J. Walter Thompson, called ‘Who Shakes the World’. The action targets on giving protagonism to Brazilians that face their routines as true heroes. In 2018, World Cup year, the brand will bring Neymar Jr., as one of these Brazilian heroes, to shake the world too," said the official website of the player.

The Brazilian international also became ambassador of Mercari, a Japanese application for online sales, on 21/12/2017. The duration of the commitment has not been specified. "Mercari has hit 100 million downloads worldwide (among the Japanese, American and British versions of the App Store and the Google Play Store) and to celebrate this great success they signed with athlete Neymar Jr., becoming the brand’s ambassador. The goal is…

©  Twitter
©  Twitter

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode