Eredivisie: Ziggo (telecom) extends as shirt sponsor of AFC Ajax until 2019-20

Ziggo, the Dutch telecommunications group, has extended its main shirt sponsorship deal with AFC Ajax until the end of the 2019-20 season, one additional season, on 28/12/2017. "The other conditions (of the contract) remain unchanged," said the Dutch club.

Ziggo has been the main shirt sponsor of Ajax since 01/01/2015, initially until the end of the 2018-19 fiscal year. The annual amounts is €8m, plus €2m in variables according to sporting performance.

The agreement covers both the matchday and trainingwear of the first team (Eredivisie) and the reserve team, Jong Ajax (Jupiler League). The agreement was extended to the club's eSports section on 10/04/2017 (agreement until 31/12/2018, €0.3m per year).

"This extension is a nice gesture" (E. van der Sar, AFC Ajax)

"When we signed the contract in 2014, we said that Ziggo was a partner that fit us. In the following years, this has proven true.

This is a successful partnership for both parties. It’s no secret that Ajax has had a difficult 1^st half of this season, and the fact that in this phase, such an important partner expresses…