adidas: 25 brand ambassadors in the latest film of the "Here to Create" campaign

adidas highlights 25 athletes, musicians, and brand ambassadors in its latest video, part of the "Here to Create" global communication campaign, titled "Calling All Creators" which has been broadcast in cinemas, on social networks, on television, and adidas.com, since 21/12/2017. The film is being broadcast in more than 33 countries, including the United States, Canada, China, Japan, South Korea, the United Kingdom, and France.

Among these "Creators of Sport Culture" are the footballers Lionel Messi, Paul Pogba, David Beckham; NBA basketball players; James Harden, Kristaps Porzingis, and Derrick Rose; and musicians such as Pharell Williams and Pusha T.

"This content features some of the world’s most influential athletes, designers, and musicians in sport culture seated at one table. United by their passion to create, these Creators call on athletes everywhere to defy conventions and join the adidas movement by using their imagination to make something new and shape sport culture," said the German sports equipment manufacturer.

adidas: promotional film "Calling All Creators"