Facebook: 72.8 million fans in total for the 18 Bundesliga clubs (January 2018)

The 18 clubs involved in the 2017-18 Bundesliga season have nearly 72.8 million fans on the social network Facebook, according to data collected by News Tank Football on 01/01/2018. The Bundesliga is the fourth most popular Top 5 European league on Facebook, behind the Premier League, LaLiga Santander, and the Serie A TIM and has an average of more than 4 million fans per club.

Bayern Munich is the most-watched German club with more than 43.7 million fans, and had the highest absolute growth with 62,201 additional fans in December 2017.

With a rise of 1.3 % of fans (+14,223 "likes"), VfL Wolfsburg was the Bundesliga club with the highest percentage growth on Facebook in the past month.

Six out of 18 clubs recorded a drop in their number of fans compared to on 01/12/2017. This drop can be explained by a "cleanup" operated by Facebook, which removes the "likes" given by "bots" (robots) or by inactive or even deactivated accounts.