Bundesliga: OXiGEN (oxygenated beverages) becomes regional partner of FC Bayern Munich until 2021

OXiGEN, a Canadian brand of oxygenated beverages, has become the official "functional water and recovery tool" partner of FC Bayern Munich (Bundesliga) for three years (2018-2021), on 09/01/2018. "The company’s groundbreaking oxygenated water and shot products provide natural increased stamina, mental clarity and faster recovery from exercise," said Bayern.

"We’ve been working diligently to find the ideal strategic partner for OXiGEN as we look to expand distribution globally. FC Bayern Munich is a worldwide brand whose aspirations and values align exactly with ours. It couldn’t be a better fit. Given that OXiGEN is a science-based, all-natural performance and recovery tool, it made complete sense to partner with one of the world’s top sports teams," said Blair Bentham, founder and CEO of OXiGEN, on 09/01/2018.

"OXiGEN products are not only unique, but they are also coupled with an ambitious growth strategy, particularly in the U.S. where the functional water is already available in 40 states. We have a number of exciting initiatives planned, which will see FC Bayern and OXiGEN…