Virtual reality: "I don't think there's a separate lot of TV rights for VR" (S. Westberg, LiveLike)

"In the medium term, I don't think there's a separate lot of TV rights for second screen or virtual reality," said Samuel Westberg, vice-president in charge of the commercial sector for Europe, the Middle East and Africa at LiveLike, an American company specialising in virtual reality, to News Tank Football on 05/01/2018.

Samuel Westberg will participate in the "Rights Holders and New Digital Rights" round table discussion at Think Football 2018, organised at the University of Paris-Dauphine by News Tank Football, on Thursday 01/02/2018.

"These modes of broadcasting will be part of the digital platforms lot linked to the OTT. We will then intervene to offer our application to the rights buyers, an application which gathers all the types of traditional flows as well as more immersive experiences," added Westberg whose company participated in the implementation of a private virtual reality application that allowed 100 viewers to benefit from 4D replays on demand, for the Japan - South Korea (1-4) match, the last game of the Asian tournament EAFF E-1 Football Championships, at the…