Premier League: Hyde Park Developments becomes real estate partner of Arsenal FC in Egypt

Hyde Park Developments, an Egyptian real estate developer, has become the first official partner of Arsenal FC (Premier League) in Egypt, on 09/01/2018. The duration of the contract has not been disclosed. Hyde Park Developments gains the status of official "real estate" partner of the north London club in Egypt. This is a third level partnership in the sponsorship hierarchy of Arsenal FC.

"Our popularity in Egypt is one of the key contributor factors to our market-leading position in Africa, a hugely important market for the club. Our agreement with Hyde Park will further strengthen this leading presence in Africa. It will also help drive engagement with our fans in Egypt and support Hyde Park Developments’ marketing strategy across two real estate developments: New Cairo and Coast82," said Arsenal.

"We will co-host quarterly training camps and ‘coach the coaches’ programmes at each of these developments, Arsenal Legends will visit Cairo and first-team players will be involved in creating content to promote the developments," added the club.

"In addition, Arsenal fans in Egypt and…