Bundesliga: Allianz (insurance) official partner of VfB Stuttgart until 2020-21

The German insurance company Allianz has become the "team and insurance" partner of VfB Stuttgart (Bundesliga) on 09/01/2018. The contract will run until the end of the 2020-21 season - a duration of three and a half seasons - and is valued at €0.5m per season, according to specialised German media.

The deal is a partnership in the fourth level in the sponsorship hierarchy of the German club. As part of the agreement, Allianz will gain visibility on advertising panels at the Mercedes-Benz Arena (60,449 capacity) and on the club's various communication platforms, as well as hospitality packages. The German insurance company will also have access to VfB Stuttgart first team players for promotional actions.

Allianz has supported the association (the amateur section) of VfB Stuttgart since 1977. This partnership with the professional section of the club is part of a new regionalisation strategy of the marketing and sponsorship commitments of Allianz in Germany. The insurer is already sponsoring Allianz MTV Stuttgart (women's volleyball club) and local cultural events and organisations…