Real Madrid: Audi in the running for Santiago Bernabeu naming rights

The German automaker Audi are in the running for the naming rights of the Santiago Bernabeu stadium (85,000 seats), according to the Madrid daily newspaper AS on the 22/10/2013. The stadium would then be called "Santiago Bernabeu Audi" or "Audi Santiago Bernabeu."

"We are working to find a sponsor for the stadium. We are at work, we want to add a partner to the existing name", said Florentino Perez, president of Real Madrid, on the 15/10/2013. The Santiago Bernabeu has been the home of Real Madrid since 1947.

Selling the naming rights would help fund the renovation of the Bernabeu stadium. Upgrades will cost between €300 and €400 million. According to AS, Real Madrid want €50 million per year to add a sponsors name to the existing name.

• Real Madrid want to begin the renovation of the stadium in the summer of 2014
• In October 2012, during the last general meeting, the club unveiled the four competing renovation projects. Real Madrid want to increase capacity by 10,000 seats to accommodate 95,000 spectators.
• Initially called "New Chamartin Stadium" the name of the district where it…