Germany: Tipico (sports betting) partner of the Bundesliga and 2.Bundesliga until 2021

Tipico, a sports betting operator registered in Malta, has become an official partner of the Bundesliga and 2.Bundesliga, on 10/01/2018. The agreement - concluded with Bundesliga International, a subsidiary of the DFL - will run until the end of the 2020-21 season, lasting three and a half seasons. It is valued at between €4m and €5m per season, according to specialised German media.

As part of the agreement, Tipico has the right to use the brand images of the Bundesliga and 2.Bundesliga for its own communication campaigns. The operator will also gain visibility on the communication platforms, particularly digital platforms, of the DFL, but not on those of the Bundesliga and 2.Bundesliga clubs (Tipico sponsors FC Bayern Munich, RB Leipzig, and Hamburger SV in the German first division).

Additionally, from the 2018-19 season, Tipico will have a pre-emption right and a sectoral exclusivity on certain advertising formats from the Bundesliga and 2.Bundesliga domestic broadcasting rights holders.

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