Ligue 1 Conforama: Intersport (distribution) becomes official partner of FC Girondins de Bordeaux

Intersport France, a subsidiary of the Swiss sporting goods distribution group, has become an official partner of FC Girondins de Bordeaux (Ligue 1 Conforama) on 12/01/2018. The duration of the partnership has not been disclosed.

As part of the agreement, Intersport will gain visibility on the FC Girodins de Bordeaux shirt upper chest space. The distribution group will offer activations to fans of the club with the launch of a football community on Facebook: "What the Foot".

The "What the Foot" Facebook page offers a competition to win tickets for club matches of which Intersport is a partner (see list in the Intersport section below).

Intersport succeeds Avenue de la glisse (online sales of boardsports equipment) as the shirt upper chest sponsor of FC Girondins de Bordeaux.

"Intersport is partnering with a popular club, in line with our values and close to our many stores in the area" (J. Rihouet, Intersport, 12/01/2018)

"Ligue 1 is an incredible showcase for Intersport as a leader in the football market, and we are delighted to announce this new alliance with a leading French…