Adidas launch "The Enlightened" - boots with reflective technology

German sporting goods company Adidas launched reflective boots during the Champions League match between AC Milan and FC Barcelona (1-1, Group H, match-day 3), on the 10/22/2013.

The technology, called "The Enlightened", allows boots to capture and reflect floodlights and flash-photography. The Adizero F50, Predator, Nitrocharge, and 11Pro models can all be customised with the technology.

Argentine striker Lionel Messi wore the "Special Lionel Messi Adizero III" model, in FC Barcelona colours, during the match against AC Milan. He will also wear the boots in the El Clasico between Barcelona and Real Madrid on the 26/10/2013 at Camp Nou (kick-off at 18:00 CEST).

• Adidas used this reflective technology in 2012, in American football.
• Adidas have been sponsoring Lionel Messi since January 2006.
• Players Xavi and Dani Alves (FC Barcelona), Robben (Bayern Munich), Van Persie (Manchester United), Özil (Arsenal), Kaka, Montolivo, Poli, and Matri (AC Milan), Llorente and Ogbonna (Juventus), are all ambassadors of the brand, and also play with reflective models.
• The Portuguese Real Madrid…