NFL Audiences: 18.4 Million Amazon Prime subscribers for the 11 "Thursday Night Football" games

The US e-commerce group Amazon had a cumulative audience of 750 million minutes (12.5 million hours) per 18.4 million paid Amazon Prime subscribers for the broadcast of 11 2017 regular season NFL games in 224 countries and territories, according to the US website Sporttechie on 11/01/2018.

Users (those who stayed at least 30 seconds before the broadcast of a match) watched an average of 63 minutes per game. The average audience per minute was 310,000 users, up 17 percent from Twitter the previous season, according to Amazon.

Amazon obtained the rights to broadcast in full 10 games of the 18 scheduled of the "Thursday Night Football" package for the 2017 season on 05/04/2017. The agreement was $50m (€46.8m), five times more than the amount paid in 2016 by Twitter ($10m), for the same rights, acquired on 05/04/2016. "The rights are valid worldwide outside of Canada," the NFL told News Tank Football on 15/09/2016. Amazon also acquired an 11^th game (Houston Texans - Pittsburgh Steelers) during the season, which was broadcast on Christmas Day.

Broadcasts were available to Amazon…