LaLiga: G2 Strategic extends its consulting partnership with the Spanish league

G2 Strategic, a company specialising in "global sports business solutions", has extended its consulting partnership with LaLiga, on 15/01/2018. The length of the renewal, for this partnership which began in November 2016, has not been communicated.

"The new agreement substantially increases the scope of G2 work with LaLiga, which includes the participation in a committee of club executives who shall evaluate a range of innovations and new strategies designed to adapt ticketing policies to evolving demographic trends, and improve the experience of attending matches for a broader market segment, including women, families, millennials and business," said G2 in a press release.

"In addition, G2 will conduct workshops and sales training for all LaLiga clubs, addressing business planning and a range of related topics. G2 will also work closely with six clubs in an effort to demonstrate how its principles and strategies can be successfully adapted to increase ticket demand and customer retention," added G2.

"We appreciate the fresh perspective that G2 has brought to the table” (J. Tebas, on…