Serie A: Adidas to replace Nike as supplier of Juventus from 2015/16

Nike will replace Adidas as the official kit supplier of Juventus (Serie A) from the 2015-16 season, the club announced on the 24/10/2013. The contract has a term of six years, ending at the end of the 2020/21 season.

The German brand will pay a total of €139.5 million, €23.25 million per year at the club. This amount does not include bonuses for sporting results.

Adidas will also manage licensing and merchandising for Juventus against a fixed fee of €6 million per year. Juve will receive additional fees if "sales volumes are exceeded under the contract", said the club.

Nike remains the supplier of the Italian champions (2011/12 and 2012/13) until the 30/06/2015. The American brand has been with Juventus since the 2003/04 season. The current contract amount is estimated at €13.1 million, or just over half of the agreement with Adidas.

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