La Liga: Gatorade to sponsor FC Barcelona until 2015/16

U.S. energy drink Gatorade has become a sponsor of FC Barcelona (La Liga) for three seasons, the club announced on the 24/10/2013. The partnership will officially begin on the 26/10/2013, coinciding with the El Clasico match between Barcelona and Real Madrid (kick-off at 18:00 CEST). Both parties are bound until the end of the 2015-16 season.

Gatorade will display their brand on hoardings around the pitch in the Camp Nou (98,000 seats) and at press conferences. The company will also work with the technical staff of FC Barcelona, allowing them access to the Gatorade Sports Science Institute, where players can benefit from sports nutrition support and testing facilities.

"This agreement strengthens our sponsorship programme with one of the most important global brands in the sporting field and is a further step into America, one of the most important strategic territories for the Club, where FC Barcelona have an immense supporter base", said Javier Faus, vice-president of FC Barcelona.