eSports: FC Nantes and Good Game Management partner for the club's eSports team

"The football club FC Nantes and Good Game Management have entered into a partnership for the development and commercialisation of sponsorship activations for the club's eSports team," announced the club on 23/01/2018.

"FC Nantes pioneered eSports by being one of the first Ligue 1 clubs to launch a team of professional players on the FIFA game, sponsored by professional football player Valentin Rongier, the team is composed currently of former FIFA World Champion Adrien Viaud, representing the club colours in the most prestigious national and international eSports competitions," explained FC Nantes.

• "Created by Thomas Gavache (in 2017), who previously worked for Google and Twitter, Good Game Management is the first management agency of sponsorship and broadcasting rights in the field of eSports in France.
• It represents the main beneficiaries (teams and competitions) and supports the approaches of brands and broadcasters in this new market, which represents nearly 3 million people in France, more than 80% of whom are men between 15 and 34 years old. (Nielsen Sports, January…