Champions League: Sky Sports broadcasts video footage in real time on Twitter

British pay-TV operator BSkyB, which owns Sky Sports, has signed an agreement with social networking site Twitter to broadcast video clips of the Champions League, starting on match-day 3 of the group stage, on the 22/10/2013.

All goals, highlights, and post-match interviews will run in almost real time on the Twitter account of Sky Sports, in particular to promote the British group's new internet TV service, Now TV.

"We know that lots of people want access to great Sky Sports content but would rather dip in and out rather than having a full subscription," said Gidon Katz, director of Now TV. "Sharing UEFA Champions League clips in real-time on social platforms helps us to highlight the benefits of instant, pay-as-you-go access to Sky Sports via Now TV."

As part of this partnership, BSkyB will play an undisclosed amount to Twitter, to distribute its video clips. The clips are sponsored, and all generated advertising revenue will be retained by Twitter, which has established similar partnerships with several sports channels worldwide, including ESPN. With this "Amplify" program…