2018 World Cup: Coca-Cola Trophy Tour launched in London with Sir Geoff Hurst and Andrea Pirlo

"Today the global leg of the FIFA World Cup Trophy Tour by Coca-Cola kicked off with an official launch ceremony in London (UK), with former FIFA World Cup winners Sir Geoff Hurst of England and Andrea Pirlo of Italy on hand to celebrate and send the FIFA World Cup Original Trophy off on its worldwide journey," said FIFA on 22/01/2018. The US manufacturer of non-alcoholic beverages Coca-Cola has been a first level FIFA partner of the World Cup since 1974. 

For its fourth edition, the Coca-Cola FIFA World Cup Trophy Tour will cover 91 cities in 51 countries over 220 days. "Before starting on its global tour, the FIFA World Cup Trophy Tour by Coca-Cola travelled across Russia for three months, spanning more than 16,000 kilometers and visiting 16 cities, making it the longest host country tour in history," added FIFA.

"As football fans around the world gear up for the 2018 FIFA World Cup, we want to make sure they are ready for all of the emotions that this summer’s tournament will bring. The Trophy Tour will give fans everywhere a taste of the excitement that’s to come, not to…