Germany: the DFB confirms Targobank as sponsor of the DFB-Pokal (German Cup) until 2021-22

The German bank Targobank has extended as an official partner of the DFB-Pokal until 2021-22, announced the German Football Federation on 26/01/2018. Targobank and the DFB had already announced an extension of their partnership for six years (2016-2022), the same term, on 28/04/2016.

Targobank has been the official bank of the German cup since 2012, and pays an estimated annual amount of €4m by the German media. As part of the agreement, Targobank will gain visibility on LED signage and advertising panels, as well as marketing activation rights inside and outside the stadiums during the 63 matches of the DFB-Pokal each season.

The bank can also use the DFB-Pokal logo and brand for its own campaigns and communication media. Targobank will also gain exclusive presence on the sidelines in each stage of the competition.

Since the 2016-17 season, the bank has sponsored a behind-the-scenes programme for the DFB-Pokal matches broadcast by the public broadcaster ARD. Lastly, Targobank will gain a lot of tickets and hospitality services for the German cup matches.