City Football Group: CAA Sports to help negotiate international partnerships for the group's clubs

News Tank Football - Paris - News #111933 - Published on
©  CFG
©  CFG

City Football Group, the holding company and owner of Manchester City FC (Premier League), has enlisted the services of the American sports marketing agency CAA Sports on 29/01/2018. CAA Sports will collaborate with City Football Group's sales teams to negotiate international partnerships for CFG property clubs.

In addition to Manchester City FC, CFG is the majority shareholder of New York City FC (MLS) and Melbourne City FC (Hyundai A-League). The holding company is also a minority shareholder of Yokohama F. Marinos (J.League), Club Atletico Torque (Uruguayan Primera Division) and Girona FC (LaLiga Santander).

CFG has its headquarters in London (UK) but the holding company also has offices in Manchester (UK), Abu Dhabi (UAE), Girona (ESP), Melbourne (AUS), Montevideo (URU), New York (USA), Shanghai (CHN), Singapore, and Tokyo (JPN).

"The partnerships with Gatorade and Amazon are the first results of our collaboration" (P. Danforth, CAA Sports)

• "City Football Group is a very unique football company with extremely fast international growth.

• We are pleased to help CFG…

©  CFG
©  CFG

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