Feyenoord Rotterdam: 5-year renewable partnership with Chinese conglomerate Viva China

"Feyenoord (Eredivisie) is breaking new ground in China. The club signed a strategic partnership agreement with Viva China  (a conglomerate specializing in sports development) in the Chinese capital Beijing on Tuesday to set up a Feyenoord Viva Football Academy in several cities in the country. Through the partnership with Viva China, a private company, Feyenoord hopes to be able to make a substantial structural contribution to the development of football in China," announced Feyenoord Rotterdam, on 23/01/2018.

"Feyenoord will initially advise Viva China on the construction and development of football facilities at the Li Ning Sports Parks, as the facilities are officially known. In the long run, several Feyenoord coaches will base themselves in China. Their job will be to convey the football vision of the successful Feyenoord Academy, put together training programmes and, most importantly, train up Chinese football coaches in accordance with the Feyenoord vision," added Feyenoord.

"An international partnership of this magnitude is a first for us. The intention is for the first…