Think Football 2018: "Global brands help us build the FC Bayern brand in foreign markets" (A. Jung)

"Regional partnerships are part of our international strategy, which is supported by our offices in Shanghai (CHN) and New York (USA). Today, FC Bayern Munich have two regional partners in China, one in Thailand, and another one in North America. These international brands help us build the FC Bayern brand in these foreign markets. We have more than 200 fan clubs abroad; our regional deals also help us maintain and develop the engagement with our fans in those markets," said Andreas Jung, executive board member and commercial director of FC Bayern Munich (Bundesliga), in the final debate, entitled "Super Clubs: Innovative Strategies for Commercial Growth", at Think Football 2018, at the University of Paris-Dauphine on Thursday 01/02/2018.

The second edition of Think Football, a day of discussions and networking organized by News Tank Football, took place with the theme of "Technology: Transforming the Economy of Sport".

"When we (Paris Saint-Germain) started this project (in 2011), we knew we were the only club of the most watched sport in the world, in one of the most iconic…