Think Football 2018: "Working towards making digital a vector of growth" (Didier Quillot, LFP)

"Football cannot miss the digital transformation. In the League, we are working towards making digital a vector of growth. Our number one credo is that digital should not inspire fear but present opportunities to develop business," said Didier Quillot, CEO of the LFP, as part of Think Football 2018, at the University of Paris-Dauphine on 01/02/2018.

The presentation on "Football in the Digital Era" was one of the three keynote introductions for the second edition of Think Football, a day of exchanges and focused on innovation in sport, organised by News Tank Football and its partners and in which several hundred industry leaders participated on 01/02/2018.

"Data is the heart of the digital revolution. It gives us a very large, engaged, and captive audience. A football fan is a fan of football even when he is no longer practicing. With digital we have the means and tools to retrieve information to qualify our fans. Do they go to the stadium? Where do they live? What do they like to use? We use the industriy's 'podium' techniques. All this in the service of the deployment of the…