Think Football 2018: "Cashless, a cornerstone of digital strategies for clubs" (Thomas Kouck)

"Sports enclosures are, by their very nature, perfectly adapted for cashless," said Thomas Kouck, managing director of Vente-privée Entertainment, at Think Football 2018 at the University of Paris-Dauphine on 01/02/2018. "Cashless is not technology, but a strategy that, for us, is the most disruptive, the most innovative, and certainly the most accelerating in terms of value creation. This strategy will have an impact, of course, on the global structure, the digital scheme of sports arenas or amusement parks, and will directly impact the marketing, merchandising, ticketing, and global customer experience sections," added Kouck.

This presentation on cashless was one of the three introductory keynotes organised by News Tank Football during the second edition of Think Football, a day of exchanges and discussions focused on innovation, and hosted by News Tank Football and its partners on 01/02/2018.

"There are spaces where cashless is absolutely not suitable, despite the fact that it generates a lot of traffic. These are environments where the contact time between the consumer unit and…