NFL: Sleep Number (smart bed manufacturer) becomes an official partner of the North American league

Sleep Number, an American manufacturer of smart beds, has becomes the "official sleep and wellness partner" of the the NFL "for several seasons" on 31/01/2018. The deal came ahead of the 52^nd Super Bowl between the New England Patriots - Philadelphia Eagles (33-41) at US Bank Stadium in Minneapolis, Minnesota, USA, on Sunday, 04/02/2018.

"Through this partnership, every player in the league will be offered a Sleep Number 360 smart bed with SleepIQ technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens," said Sleep Number.

"We’re excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL. Our partnership builds on the deep relationship we’ve established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance," said Shelly Ibach…