Serie A: LingLong Tire (tyres) becomes an official partner of Juventus from February 2018

LingLong Tire, a Chinese tyre manufacturer, has become the official global tire partner of Juventus FC (Serie A TIM) on 01/02/2018. This is a third level partnership in the sponsorship hierarchy of the Turin club, the duration of which has not been officially communicated.

"This partnership with Linglong Tire will increase Juventus’ presence in terms of international development in China joining partnership agreements signed in the region this season with Ganten Water (mineral water) and F66 (betting) as well as Costa Crociere's Asian operations. All of this couldn't be possible without the great following of support that Juventus enjoys throughout China," said the Italian club 01/02/2018.

Juventus were previously under contract with the Japanese tyre manufacturer Goodyear (first level partnership) until the end of the 2016-17 season.