Super Bowl: 103.4 million viewers in the United States on NBC (lowest figure since 2009)

The New England Patriots - Philadelphia Eagles game (33-41), the 52^nd Super Bowl at US Bank Stadium in Minneapolis, Minnesota, USA, drew 103.4 million viewers in the United States on the free-TV channel NBC, on Sunday 04/02/2018 (kick-off at 18:30 US East Coast time, according to data from the Nielsen institute.

This is the lowest audience figure for a Super Bowl game since the 2009 edition. The most-watched annual event in the United States had had four consecutive editions of more than 110 million viewers, with a record 114.4 million in 2015 (New England Patriots - Seattle Seahawks, 28-24).

NFL regular season TV audiences are also down the last two seasons (see details below).

NFL: average audiences down 9.7% in 2017 (compared to 2016) for regular season games

• NFL TV audiences in the 17 weeks of the regular season decreased 9.7% between 2016 and 2017, dropping from 16.5 million to 14.9 million viewers on average per game, according to figures from the Nielsen Institute, said the audiovisual group ESPN on 04/01/2018.
• Regular season TV audiences had already decreased by 8…