Consumption of sport in the media: "Television is still the hero" (Virgil Caillet, KantarSport)

"The consumption of sports content in new media is much higher in developing countries than in the five largest European countries (United Kingdom, Germany, France, Spain and Italy)", said Virgil Caillet, director of KantarSport, to NTF on the 28/10/2013.

The market research agency for media impact on sports stakeholders published a comparative...