FIFA to launch regional sponsorship packages for World Cups in 2018 and 2022

FIFA (Federation Internationale de Football Association) announced they will launch regional sponsorship packages for the 2018 World 2018 in Russia and Qatar in 2022, at the meeting of the LOC (Local Organising Committee) for the 2018 World Cup, in Kazan, Russia, on the 29/10/2013.

"The current commercial structure has proven to be very successful for the last two editions of the FIFA World Cup, with no packages left unsold. However, we felt it was time for a change," said Thierry Weil, marketing director of FIFA.

The FIFA Regional Supporters package replaces that of the national supporters package, and is now one of three categories of sponsors of the international federation, along with FIFA Partners and FIFA World Cup Sponsors. The new business structure will be operational from 2015.

"The demand is there. Having observed our current structure it became clear that there is an interest from brands in broadening the scope of the National Supporter engagements, not only to cover the host country", said Thierry Weil.