Major League Soccer : Heartland Bank to partner with Columbus Crew in 2014

American bank, the Heartland Bank, has become the official partner of Columbus Crew, MLS franchise (Major League Soccer, USA). The deal is set to start in 2014, announced the team from the state capital of Ohio, on the 25/10/2013.

The partnership includes LED signage in Crew Stadium (25,000 seats) and the provision of an in-stadium luxury suite for Heartland Bank. The company will also build the image of the franchise in its various banks located in the State of Ohio.

"We are excited to be Heartland Bank’s first professional sports partner and look forward to capitalising on this momentum to build a better community together, through soccer", said the CEO of Columbus Crew, Mark McCullers.

• The Columbus Crew club and its stadium, the Crew Stadium (25,000 seats), were sold by their shareholder Hunt Sports Group to Precourt Sports Ventures, the 30/07/2013.
• Precourt Sports Ventures, an investment fund specialising in sports and entertainment, created in 2012 by American businessman Anthony Precourt, bought the club for $68 million (€51.5 million), the highest amount ever paid for the…