Turkey: Spor Toto (sports betting) title sponsor of the Süper Lig until the end of 2018-19

Spor Toto, a Turkish sports betting company, has become, via Digiturk (Turkish pay-TV group), the rights holder of the TFF, the title sponsor of the Süper Lig until the end of the 2018-19 season, on 02/02/2018. Spor Toto also will become the title sponsor of "1.Lig", the Turkish second division. The two divisions are now called "Spor Toto Süper Lig" and "Spor Toto 1.Lig".

Spor Toto was previously the title sponsor of the Süper Lig between 2010 and the end of the 2016-17 season. This initial agreement was about $25m a year (€21.9m on 06/07/2017) according to specialised media.

The Turkish pay-TV group Digiturk has extended its audiovisual rights to the Süper Lig, via the TFF, for five years, the 2017-2022 period, on 21/11/2016 (see details below).

The naming rights contracts of the major football leagues in Europe

Current contracts:

•  Ligue 1 Conforama French first division, 20 clubs. : Conforama, a French group specialising in the distribution of furniture, decoration, home appliances and…