2018 World Cup: Chinese group Yadea (electric scooters) becomes "regional supporter" in Asia

Yadea, a Chinese producer of scooters and electric bikes, has become a regional supporter in Asia of the 2018 World Cup, on 08/02/2018. This is a third level partnership in the sponsorship hierarchy of FIFA and the 2018 World Cup in Russia.

Yadea will gain visibility on signage at the 12 stadiums of the competition, as well as hospitality packages and the right to associate their brand with the event in Asia.

With this partnership, the country of China strengthens its status as the leading commercial partner of the FIFA World Cup, with five companies (Wanda Group, Hisense, Vivo, Mengniu Group, and Yadea) among the sponsors of the competition, ahead of the United States (The Coca-Cola Company, Visa, and McDonald's), as the American beer brand Budweiser belongs to Belgian conglomerate AB InBev.

China: "Reach more football fans in such a major region for FIFA" (P. Le Floc'h, FIFA)

• "We are pleased to welcome Yadea to our line-up of Regional Supporters and are looking forward to working with them so that we can reach more football fans in such a major region for FIFA. Fédération…