France: Jeep (automobiles) becomes LNB title partner for 2020-21, Pro A basketball now "Jeep Élite"

The Italian car manufacturer Fiat Chrysler Automobiles, via its Jeep brand, has obtained the naming rights to the Pro A (French first division basketball), which becomes the "Jeep Élite" for three and a half years, until the end of the 2020-21 season, announced the LNB (French Professional Basketball League), on 08/02/2018. This agreement takes effect from 01/03/2018, just before gameday 21 (03/03/2018).

"Jeep has decided to associate logically with basketball to increase its visibility and notoriety. The Jeep Élite will be displayed on all traditional media (court advertising, LED boards, club backdrops, etc) while an impact communication plan will also be put in place to support this launch. Jeep and the LNB will combine their resources to create a virtuous circle to boost the exposure of the Jeep Élite, while the Jeep brand will also benefit from increased visibility. Jeep Élite will also occasionally be present on the game ball," said the LNB.

"Jeep will also be an official partner of the LNB's major events through the All Star Game, the Leaders Cup, and the Finales LNB…